The “Four Minute Mile” was an inspiring film about an underdog. It was first a film festival movie that did so well that it was released in the theaters afterwards. Usually when a movie does well at film festivals it means it is a low budget short film or documentary that did well and everyone […]
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We were always told as kids that cheating is always bad but so many people cheat in the world of sports and in life that it confuses us. So growing up during the height of the “Steroid Era” I saw it firsthand with the cheating in baseball from the 1990s-2000s. You saw a skinny string
Cheaters Don’t Prosper: Read More »
Signifier: Pepsi and Kyrie Irving Signified: Pepsi is the 2nd biggest soft drink company in the world behind Coca-Cola. They came out with their own version of a zero calories Pepsi drink calling it Pepsi Max it competes with Coke Zero. Image: In the print add it shows even a young fit person in Kryie
Signifier: Mountain Dew and Russell Westbrook. Signified: It shows how interesting life can be when you just get a little energy, a kick start to your day. Mountain Dew is its own company but is a part of the bigger parent company Pepsi. This ad centers around one of the young, exciting, talented, premiere players
Mountain Dew: Kick Start & Russell Westbrook: Read More »
There is always a discussion on who is the MVP. The question becomes who is having the best individual season or making the most impact on their team as their most valuable player, but also it can go just go to the best player in the league like LeBron James or during those years Michael
Who is the MVP of the 2015 NBA Season? Read More »
The usual suspects are in the tournament this year: Kentucky, Duke, Arizona, Wisconsin, Kansas, Louisville and North Carolina. This year has Villanova, Maryland, Virginia, Butler, Notre Dame, Iowa, Gonzaga, Georgetown and Baylor are top seeds as well. The real question people aren’t asking is who is going to win out of all of the teams,
NCAA Men’s tournament: Kentucky or the field? Read More »
The world of sports communication is huge and very complicated with many facets and many locations and even levels within the industry to navigate. It originated as just print for newspapers and magazines with radio following later. It then went to TV with local broadcasts covering sports or specific teams with sideline reporters as well.
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Signifier: Sprite and Lebron James Signified: It shows you the connection we all have with our home town. Sprite a product of Coca-Cola has of course its own identity outside of its parent company, with its own branding and campaigns. These campaigns center around the premiere NBA player Lebron James with the hashtag #ChangeTheGame, Lebron
Sprite 6 Mix-Lebron James: Read More »
In a world where lives are dull and we need excitement or an escape from reality we turn to many things out there. It could be watching television or movies or playing video games, where we watch the fake lives of other people to ease our own problems with our lives. The place where most
Why Are Women Abusers Being Celebrated? Read More »
The world of sports has gotten more complex than Xs and Os and just the plain-old eye test. Scouts aren’t the only shear way to evaluate talent there is analytics in sports first in the MLB now it’s apart of all four major sports. NBA Hall of Famer, Charles Barkley, has sparked the debate if
Analytics in sports does it help or not? Read More »
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