Signifier: Vitamin Water and Steve Nash Signified: It shows that Vitamin Water will do whatever it takes for them to succeed in creating sales and trying to reach all kinds of markets. These ads surround one prominent athlete who recently retired in point guard Steve Nash. Image: In this print ad it is asking how “Nash” […]
Steve Nash & Vitamin Water: Read More »
The “Four Minute Mile” was an inspiring film about an underdog. It was first a film festival movie that did so well that it was released in the theaters afterwards. Usually when a movie does well at film festivals it means it is a low budget short film or documentary that did well and everyone
The Four Minute Mile Review: Read More »
We were always told as kids that cheating is always bad but so many people cheat in the world of sports and in life that it confuses us. So growing up during the height of the “Steroid Era” I saw it firsthand with the cheating in baseball from the 1990s-2000s. You saw a skinny string
Cheaters Don’t Prosper: Read More »
The Vietnam War was one of the most important wars in America’s history and one that had one the most amounts of casualties. It was the first televised war and the first war where it looked like America couldn’t easily win. The record in the previous wars, the USA was undefeated if you don’t count
Why the Vietnam War Was Shaped the Way It Was from 1960-1975: Read More »
Signifier: Pepsi and Kyrie Irving Signified: Pepsi is the 2nd biggest soft drink company in the world behind Coca-Cola. They came out with their own version of a zero calories Pepsi drink calling it Pepsi Max it competes with Coke Zero. Image: In the print add it shows even a young fit person in Kryie
Signifier: Mountain Dew and Russell Westbrook. Signified: It shows how interesting life can be when you just get a little energy, a kick start to your day. Mountain Dew is its own company but is a part of the bigger parent company Pepsi. This ad centers around one of the young, exciting, talented, premiere players
Mountain Dew: Kick Start & Russell Westbrook: Read More »
There is always a discussion on who is the MVP. The question becomes who is having the best individual season or making the most impact on their team as their most valuable player, but also it can go just go to the best player in the league like LeBron James or during those years Michael
Who is the MVP of the 2015 NBA Season? Read More »
The usual suspects are in the tournament this year: Kentucky, Duke, Arizona, Wisconsin, Kansas, Louisville and North Carolina. This year has Villanova, Maryland, Virginia, Butler, Notre Dame, Iowa, Gonzaga, Georgetown and Baylor are top seeds as well. The real question people aren’t asking is who is going to win out of all of the teams,
NCAA Men’s tournament: Kentucky or the field? Read More »
With the Journalism department changing their name and adding a marketing section this fall a question was raised on how to fix and improve it with a new person taking over as the chairperson. I’m no longer a student in the department and I’m graduating this year but I still have lots to suggest. First,
Ways to Improve the Journalism Department at Columbia College Chicago: Read More »
The world of sports communication is huge and very complicated with many facets and many locations and even levels within the industry to navigate. It originated as just print for newspapers and magazines with radio following later. It then went to TV with local broadcasts covering sports or specific teams with sideline reporters as well.
Sports Communication: Read More »
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