Signifier: Kia Motors and Blake Griffin Signified: Kia Motors is a Korean car company trying to ambush you with ads about their midsize sedan the Optima. They do it with creative ads centering on at the time a rising NBA star that just won the slam dunk contest dunking over their car, and now has […]
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Signifier: Vitamin Water and Steve Nash Signified: It shows that Vitamin Water will do whatever it takes for them to succeed in creating sales and trying to reach all kinds of markets. These ads surround one prominent athlete who recently retired in point guard Steve Nash. Image: In this print ad it is asking how “Nash”
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The “Four Minute Mile” was an inspiring film about an underdog. It was first a film festival movie that did so well that it was released in the theaters afterwards. Usually when a movie does well at film festivals it means it is a low budget short film or documentary that did well and everyone
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We were always told as kids that cheating is always bad but so many people cheat in the world of sports and in life that it confuses us. So growing up during the height of the “Steroid Era” I saw it firsthand with the cheating in baseball from the 1990s-2000s. You saw a skinny string
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Signifier: Pepsi and Kyrie Irving Signified: Pepsi is the 2nd biggest soft drink company in the world behind Coca-Cola. They came out with their own version of a zero calories Pepsi drink calling it Pepsi Max it competes with Coke Zero. Image: In the print add it shows even a young fit person in Kryie
Signifier: Mountain Dew and Russell Westbrook. Signified: It shows how interesting life can be when you just get a little energy, a kick start to your day. Mountain Dew is its own company but is a part of the bigger parent company Pepsi. This ad centers around one of the young, exciting, talented, premiere players
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There is always a discussion on who is the MVP. The question becomes who is having the best individual season or making the most impact on their team as their most valuable player, but also it can go just go to the best player in the league like LeBron James or during those years Michael
Who is the MVP of the 2015 NBA Season? Read More »
The usual suspects are in the tournament this year: Kentucky, Duke, Arizona, Wisconsin, Kansas, Louisville and North Carolina. This year has Villanova, Maryland, Virginia, Butler, Notre Dame, Iowa, Gonzaga, Georgetown and Baylor are top seeds as well. The real question people aren’t asking is who is going to win out of all of the teams,
NCAA Men’s tournament: Kentucky or the field? Read More »
The world of sports communication is huge and very complicated with many facets and many locations and even levels within the industry to navigate. It originated as just print for newspapers and magazines with radio following later. It then went to TV with local broadcasts covering sports or specific teams with sideline reporters as well.
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Signifier: Sprite and Lebron James Signified: It shows you the connection we all have with our home town. Sprite a product of Coca-Cola has of course its own identity outside of its parent company, with its own branding and campaigns. These campaigns center around the premiere NBA player Lebron James with the hashtag #ChangeTheGame, Lebron
Sprite 6 Mix-Lebron James: Read More »
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