The NBA and EA Sports/2K Sports are co-branding. In 1999 the company Sega started a NBA video game under the name NBA 2K series, which was under Sega sports. All of the games have been developed by Visual Concepts. In 2005 Sega sold the 2K series to along with Visual Concepts to Take-Two Interactive. They […]
The NBA and its Video Games: Read More »
Kia has been the NBA’s automotive sponsor since 2008. Kia assumed the role of the official sponsor from Toyota who had that role since 2005. Kia spent $2.5 million on NBA telecasts while Toyota invested $5.47 million according to Nielsen Co. in 2009. Kia is also a long standing partner of ESPN having sponsored ‘NBA
ESPN and the NBA have been together as a team since 2003 and with ABC since 2006. ABC has been broadcasting NBA games since 1982. Since then ESPN have been one of the prime stations for showing NBA games. The days they are shown are: Sunday afternoon and evenings, Wednesday nights, and Friday nights. The
ESPN Partnerships with the NBA and others: Read More »
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